Thursday, July 28, 2011

Augmented Reality Advertising Takeover in Times Square

PublicAdCampaign and The Heavy Projects tested a new platform that uses Augmented Reality to virtually replace outdoor advertising with the artworks of some of my favorite physical outdoor advertising takeover artists, including Ron English, PosterBoy, John Fekner, OX, and Dr. D.

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.
Via PublicAdCampaign.

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